Tactiq is a Concept and PR agency, focused on alternative marketing and energizing the relationships brands have with their customers. Founded in September 2003 by Suzanne Hugoson and Karin Melander, Tactiq works with traditional and non-traditional marketing methods to create lasting impressions in the minds of consumers. Tactiq’s mission is to create positive perceptions of their client’s brands and improve their sales through innovative solutions.
Suzanne Hugoson: founder and CEO.
Suzanne is a senior consultant and responsible for Tactiq’s day-to-day operations and management.
Suzanne comes to the company with a strong record of achievement as an Internet entrepreneur and an alternative and strategic marketing professional. Her experience across multiple disciplines gives her a broad perspective that complements Tactiq’s unique culture and development needs.
Suzanne’s previous positions include Strategic Marketing Manager at Ericsson Telecom, PR Consultant at Hill and Knowlton and Housing Officer at the Consulate General of Sweden in New York.
Suzanne has a Master of Arts Degree in Political Science and media studies from the University of Uppsala and the University of Amsterdam
E-mail: suzanne(a)tactiq.com
Malin Willner: account coordinator.
Malin is a junior PR consultant and Tactiq’s master of design and photography when needed.
Before joining Tactiq, Malin studied at Mediagymnasiet in Nacka Strand.
Malin is very dedicated to her assignment and always looks out for potential PR opportunities for Tactiq’s clients.
E-mail: malin(a)tactiq.com
Lucy Crystal: copy writer.
Lucy is a senior copy writer and Tactiq’s trend spotter based in Amsterdam.
Apart from making sure that Tactiq’s clients always have perfect English with an intelligent twist she is also managing to take care of top-clients in Europe.
E-mail: lucy.crystal(a)tactiq.com
Alice the dog.
Alice’s boundless energy is better than coffee on a cold, dark winter’s morning. She’s up when we are up, and up when we are down, and her presence in the office has the added benefit of making sure that we get the required daily dosage of fresh air.
We relish the challenge of leading your brand down the pathways that your consumers are treading.
We believe in working with you: we will listen to your future dreams for your brand and then work with you to create that future now.
If your consumers tell us they would respond better to conventional or traditional marketing methods, then we’ll design a new concept for your brand that utilizes well-worn paths. After all, there’s a lot to be said for traditional wisdom used wisely.
On the other hand, the world moves fast and consumers are more than adept at keeping up. We place a lot of value in helping to build the brands of the future now; in being brave enough to detour from traditional marketing paths in order to make sure that your brand stands out from the crowd - and tempts the crowd.
Some people refer to what we do as ‘New Marketing’. We like to think of it as moving with the times.
In everything we do, we never forget that we are consumers – maybe even your consumers – and that gives us some of the best insights we have.
We value creativity, innovation, technology, gadgets and toys of all kinds, sheer hard work and a caring attitude.
Naturally, our concern with building the future now means that we’re working hard on our eco-credits. Like all good Swedes, we recycle. We’re trying, so we carbon offset our travel. We’re enthusiastic so expect the most environmentally sound concepts we can muster. For the future of your brand; for the future of your consumers; for the Future.
Per Schlingmann
Party Secretary for Moderaterna, the Swedish conservative party, part of the current Swedish government. Despite his busy position, Per manages to keep himself remarkably up-to-date with developing trends and is always available to lend us his view when we develop ideas.
Lena Bivner
Head of information at SEB. With a quirky smile, she is as fast to come up with new ideas as she is to dismiss them.
Anders Björnsson
Lawyer at Westermark & Anjou. Anders helps make it easy for us to fulfill our aim to work on the wild side but walk on the right side.
Katharina Borgenstierna-Holm
Marketing consultant, formerly head of marketing at Song Network and now a busy mother of three. Katharina is always at hand for professional advice when we need it.