Defining your brand strategy – whether for your whole company or a particular product - is a vital step. A well thought out strategy is a powerful tool that demands a lot from both your company and ours. We will work alongside you to identify your brand’s values, your competition, and your target audience in order to get your brand dressed for success.
With a methodology focused on grasping true consumer experiences, we conduct focus groups that reach deep into the mindsets of your target audience. With a sensitive approach and a warm sense of humor, we mediate our participants with enough vigor to ensure that they influence each other as little as possible, and create an atmosphere that makes them feel at home enough to reveal their inner most thoughts. The result is a target group analysis with high validity.
A service for the bold: if you want to be on the frontline – this is the forum for you. Tactiq is specialized in executing creative communication solutions in the online digital worlds of Entropia and Secondlife. Brands who want to take the lead are increasingly looking to these two fast growing virtual universes to create an online presence that will compliment their offline image – and we are the team to take them there.
A concept from Tactiq can build a brand and enhance your consumer’s experience, and / or it can be used to execute a product launch or release.
Concepts can be created for all kinds of platforms and media: from web to PR and advertising; from events to design.
Step 1 – We combine thorough research, competent strategic planning, and creative communication solutions to formulate an effective concept strategy.
Step 2 – We Eexecuteing the concept. The sheer diversity of our concepts over the past four years has enabled us to build a fabulous network. This allows us to create the best possible leverage in a clever and cost efficient way each time we execute a concept. Tactiq are also able to take full responsibility from the idea to the implementation.
We love to take on a challenge. Let us help you improve sales of an existing product, or launch sales of a new product, with a concept specifically designed to sell. Click here to see an example of earlier sales driven concepts from Tactiq.
Speaking at conferences, dinners, exhibitions, or other occasions relevant to your business, can be an effective way of representing your brand. Tactiq can provide you with details of appropriate occasions that you may want to consider sending a company executive or employee to. Once you have decided which occasion you would like to speak at, we can even draft or plan your complete speech, and work with you to help you improve your presentation techniques if necessary. We will even be at hand to make all the necessary arrangements with the event organizers so that you don’t have to worry about anything other than your speech. Hosting a seminar or workshop of your own can be just as effective a way to draw attention to your brand. Should you like to do this, then we can help you ensure that you will be the host with the most.
A service for the bold: if you want to be on the frontline – this is the forum for you. Tactiq is specialized in executing creative communication solutions in the online digital worlds of Entropia and Secondlife. Brands who want to take the lead are increasingly looking to these two fast growing virtual universes to create an online presence that will compliment their offline image – and we are the team to take them there.
If your company hasn’t executed a PR campaign or event before, then this is the service for you. PR for Newbies is our guided tour through the exciting world of Public Relations. The tour begins with a meeting where we discuss your business, key message, target groups and the reasons why you want to use PR. We will advise you on a suitable approach given your conditions and objectives. If you are still interested at that stage, we will devise your PR-plan or a complete communication strategy as required. This will include a time line with ideal dates for news announcements, press releases etc. Once you have the plan in your hands, there are two roads you can take: you can choose to manage the PR work on your own armed with valuable pointers from us. Or, you can commission Tactiq to execute your plan: we will do everything that needs to be done and involve you every step of the way with constant updates about our progress.
We create PR campaigns and events that touch, engage and create attention. PR ‘our way’ means that we work incredibly hard to create the buzz your brand needs in the most efficient way possible: we use money wisely, we use creative resources innovatively and we cooperate with the media and journalists who talk to your audience in order to supply clear messages to specific target groups. Whether you need a PR concept for campaign or event of your own, or for one that we have created for you as a part of a brand building strategy or sales driven concept, Tactiq can deliver results.